Creation of a marketing concept that would work across digital and print advertising for a prestigious private school. The client, a prestigious private school in rural Perthshire wanted to emphasise the difference that Strathallan could make to students lives, using their unique environment and educational methods. I designed a concept that focused visually on each individual student and two possible career paths that they could take. A group of 20 students was photographed over the space of one day in different guises such as student, scientist or hockey player, in order to create an image library that the client ould roll out across various mediums such as digital kiosk advertising and printed brochures.