Stirling Enterprise
Branding / Web Design / Identity
The Brief
To redesign their existing logo and bring it up to date. Once selected – I was to roll this concept out over all marketing collateral.
What I Did
I designed a new brandmark and developed the brand guidelines for this enterprise organisation that helps businesses in Stirling get started, grow and find success. My original concepts involved using the steps as an integral letter ‘E’ shape within the wording. This however did not pass a small focus group, who couldn’t see the shape of the steps. So, I adapted my designs, to become a set of steps and upward directional arrows.
Original Logo
New Logo
Concept designs
Website Design
Related Project
I designed this website in 2014 for Stirling Council’s Economic Development team and partners. This was a new initiative to promote the Stirling area to businesses within the UK and abroad. The site had to use a Google translate function for different languages and have a property search facility within the site to showcase potential sites available for businesses to locate to.
