AKVA is a global company providing technology to the aquaculture industry. The brief was to create a marketing concept for a new product (the AKVA SmartEye camera). The product seemed to have one unique selling point – it could rotate through 360 degrees – unlike competitor’s products. I created the strapline ‘ Underwater HD Video has Revolved’, then took this concept through a new design style for advertising and a digital Keynote presentation for AKVA’s sales-force.

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