SAAS
Student Awards Agency Scotland
The Brief
Working around an existing logotype: I was tasked with developing a new, cohesive design style and comprehensive brand guidelines for the Student Awards Agency Scotland. Subsequently, I was responsible for implementing this style across various channels, including web, social media, and print.
What I Did
I designed a pathway style (utilising overlapping coloured slanted lines), retained the existing corporate font, and incorporated a more impactful colour scheme and imagery that would appeal to the 18-22 year old student customer demographic.
Campaign : Styles
Each year, I design a new campaign style that will resonate with the student audience and convey marketing colleagues key messaging. While the campaign stands independently of the overall SAAS house style, it retains the fundamental type styles.
2021 / Campaign style
2022 / Campaign style
2023 / Campaign style
2024 / Campaign style
Website : Homepage Designs
I was tasked to revamp the existing homepage of the SAAS website using the design style I had created, balancing the design between the corporate and student audience. The design had been coded (in the past) to run alongside a sister website. As part of this project, I also redesigned the Student Information Scotland homepage.
Related Projects
As part of the website project, I also redesigned the Student Information Scotland logo. The symbol is based on an abstract figure holding the source of information, in a caring manner. The letter ‘S’ and ‘i’ forming the human shape.
